PwC (Strategy&) Case Interview: Format, Examples, and Tips

If you're preparing for a PwC (Strategy&) case interview, it's essential to understand the unique structure and expectations of this process. Whether you're applying to Strategy& or another PwC consulting division, you’ll encounter a mix of case formats designed to test your strategic thinking, analytical skills, and fit with the firm. Getting familiar with the process early can help you prepare with focus and confidence.

In this article, we will explore everything you need to know to succeed in the PwC (Strategy&) case interview process.

What is the PwC (Strategy&) case interview and why does it matter?

The PwC (Strategy&) case interview is a problem-solving assessment used to evaluate how candidates approach real-world business challenges. It matters because it tests the core skills required in consulting roles, including analytical thinking, communication, and structured reasoning.

At its core, the case interview simulates what consultants do daily: break down complex business problems and recommend solutions. PwC and Strategy& use these interviews to evaluate how well you can apply structured thinking to unfamiliar problems.

The interview is often candidate-led, meaning you are expected to guide the discussion and suggest next steps. While there is no single right answer, your process and logic are what matter most.

Strategy& in particular places a strong emphasis on clear frameworks and logical flow. Your ability to synthesize information quickly and communicate a recommendation is key to success.

These interviews are a critical part of the hiring process for both Strategy& and other PwC consulting arms. Your performance can directly determine whether you move forward to later rounds or receive an offer.

Let’s now explore how the interview process is structured and what to expect in each round.

How is the PwC case interview process structured across roles and rounds?

The PwC case interview process varies by role and service line, but typically involves multiple rounds that test both case-solving and behavioral fit. Strategy& candidates usually face two structured interview rounds, while PwC Consulting applicants may encounter up to three, including written or group case formats.

For Strategy&, the process includes two core rounds:

• Round 1: Two 45-minute interviews, each with a case and behavioral component
• Final Round: Two to three interviews, often with one heavily focused on behavioral fit and others on advanced case questions

For PwC Consulting (e.g. Management, Tech, Risk), the process may include:

• Online assessment: A cognitive and behavioral screening test
• First round: 30-minute behavioral interview with a recruiter
• Second round: Two interviews, including live case and fit components
• Final round:Three to five interviews, which may include:
  • Written case interview
  • Group case interview
  • Partner-level behavioral or case interview

Interview structure can vary by geography and business unit. For instance, a candidate applying to Deals Advisory may face different scenarios than someone interviewing for Technology Strategy.

Across all tracks, case interviews remain a key focus, with behavioral fit questions used to gauge alignment with PwC’s values and team culture. Knowing your track’s specific process will help you tailor your prep accordingly.

What types of case interviews does PwC (Strategy&) use?

PwC and Strategy& use several types of case interviews, including standard live cases, written case interviews, and group case interviews. Each format is designed to evaluate different consulting skills, from individual problem-solving to collaboration and communication.

Here’s a breakdown of the main case formats you may encounter:

• Candidate-led case interview: The most common format at Strategy&. You're given a business scenario and expected to drive the case by structuring the problem, asking relevant questions, and recommending a solution.
• Written case interview: Common in final rounds at both PwC and Strategy&. You're given 30 to 60 minutes to review documents and prepare a short slide deck or presentation, followed by a 20 to 30 minute discussion with the interviewer.
• Group case interview: Used occasionally in PwC final rounds, especially for entry-level or graduate roles. You’ll work in a small team (3 to 6 candidates) to analyze a case together. Interviewers assess how you contribute to the discussion and collaborate with others.
• Quantitative-focused cases: Many PwC case interviews include data interpretation and market sizing, testing your comfort with numbers and structured logic.
• Industry-specific or functional cases: Especially common in specialized groups like Deals, Tech, or Risk Consulting. These focus on realistic business challenges relevant to that vertical.

Each format requires a different approach, but the core principles remain the same: clear thinking, structured problem-solving, and effective communication. By practicing across multiple formats, you’ll build the flexibility to handle any PwC or Strategy& case scenario.

How should you approach and solve a PwC (Strategy&) case step-by-step?

To solve a PwC (Strategy&) case interview effectively, follow a structured, hypothesis-driven approach that mirrors how consultants solve problems. Interviewers evaluate your ability to break down the case, test ideas logically, and communicate recommendations clearly.

Here’s a step-by-step process tailored to Strategy&’s candidate-led format:

• Step 1: Clarify the problem: Begin by summarizing the case prompt and asking clarifying questions. Confirm the objective before jumping into analysis.
• Step 2: Structure your approach: Develop a MECE (mutually exclusive, collectively exhaustive) framework to explore key areas of the case. Explain your structure clearly to the interviewer.
• Step 3: Form a hypothesis: Based on initial context, propose a logical, testable hypothesis. This will guide the direction of your analysis.
• Step 4: Analyze the case: Work through your framework using available data or qualitative reasoning. Prioritize areas with the most impact on your hypothesis.
• Step 5: Synthesize insights: As you move through the case, periodically summarize findings and refine your hypothesis. Show how each insight shapes your understanding.
• Step 6: Deliver a recommendation: End with a concise, structured recommendation. State your conclusion, back it with 2 to 3 key reasons, and suggest next steps if relevant.

Strategy& values candidates who can think on their feet, pivot when needed, and communicate insights clearly. Practicing this process will help you remain confident and in control, even when faced with unfamiliar scenarios.

What skills and qualities does PwC (Strategy&) assess in candidates?

PwC and Strategy& assess candidates on structured thinking, communication skills, business judgment, and cultural alignment. Interviewers want to see how you approach problems, interact with others, and demonstrate potential to thrive in a consulting environment.

Here are the core qualities interviewers evaluate during case and behavioral interviews:

• Structured problem-solving: Can you break down ambiguous problems into manageable parts? Strategy& looks for clear logic and well-organized thinking throughout your case.
• Analytical and quantitative skills: You should be comfortable working with numbers, interpreting charts, and drawing insights under time pressure. Market sizing and data analysis are common.
• Hypothesis-driven thinking: Are you able to form and test logical hypotheses as you work through a case? This approach helps you stay focused and efficient.
• Communication and presence: Your ability to explain ideas clearly, respond to follow-ups, and engage in a professional dialogue is just as important as your analysis.
• Collaboration and emotional intelligence: Especially in group and behavioral interviews, interviewers look for humility, self-awareness, and the ability to work effectively with others.
• Firm and role-specific motivation: PwC wants candidates who are genuinely interested in their platform and not just treating it as a fallback from MBB. Be prepared to explain why you’re excited about Strategy& or PwC Consulting specifically.

Strong candidates don’t just show brilliance in one area. They present a balanced profile that combines analytical skill with interpersonal strength and a clear motivation to contribute.

What are real examples of PwC (Strategy&) case interview questions?

PwC and Strategy& case interviews often draw from real client challenges, testing your ability to solve practical business problems. These cases span industries and problem types, including profitability, market entry, mergers, and operational strategy.

Here are sample case interview questions previously reported by candidates:

• Market expansion: A global cruise company wants to double revenue in five years. How would you help them achieve this?
• Profitability analysis: A cardboard packaging manufacturer is facing declining margins. What steps can they take to improve profitability?
• Merger strategy: Two top cement suppliers in South America are considering a merger. What factors should they evaluate?
• Product innovation: A fast food chain wants to switch from frozen to fresh meat patties. What impact will this have on operations and profitability?
• Pricing strategy: A construction firm wants to raise prices for road maintenance contracts. Should they increase prices, and by how much?
• Cost reduction: A national insurance company needs to cut costs. What recommendations would you provide?
• Digital transformation: A top university is exploring online learning options. What factors should they consider before launching digital courses?
• Ancillary revenue: A small airline is thinking of adding alcoholic beverages to its in-flight menu. What is the financial impact?

These questions are often open-ended, with evolving information as you proceed through the case. Practicing with real examples helps you recognize patterns and sharpen your ability to think through unfamiliar challenges.

What should you expect in the Strategy& written case interview?

The Strategy& written case interview evaluates your ability to analyze business data and communicate structured recommendations. You’ll receive a case packet, create a slide-based proposal, and present your findings to the interviewer.

Here’s what the typical written case format looks like:

• Preparation time: You’ll get 45 to 60 minutes to review the case materials and develop a slide deck (usually 3 to 5 slides). These materials may include charts, exhibits, financials, or company background information.
• Presentation time: You’ll present your slides to the interviewer in a 20 to 30 minute discussion. Expect follow-up questions that challenge your assumptions or test your understanding of trade-offs.
• Slide structure:
  
  • Slide 1: Executive summary and recommendation
  • Slides 2 to 4: Key supporting points with data
  • Optional Slide 5: Risks, limitations, or next steps

To succeed, you’ll need to quickly filter relevant data, apply a clear framework, and build a compelling, well-supported argument. The written case tests not just problem-solving but also your communication style, time management, and business intuition.

Practice by solving timed cases with slides and learning to prioritize insights over excessive detail.

How does the group case interview at PwC (Strategy&) work?

The group case interview at PwC or Strategy& assesses how well you collaborate, communicate, and contribute in a team setting. You’ll be grouped with other candidates, given a business scenario, and observed on your ability to solve problems as part of a team.

Here’s what typically happens in this format:

• Team formation: You’ll be placed in a group of 3 to 6 candidates. The interviewer will provide background materials related to a business problem.
• Preparation phase: Each participant has 10 to 15 minutes to review the material individually. This time is used to understand the problem and form initial thoughts.
• Discussion phase: The group then engages in an open discussion for about 20 minutes. Interviewers silently observe how candidates communicate, interact, and influence the conversation.
• Q&A and debrief: After the group discussion, the interviewer may ask the group or individuals to summarize their thinking or answer specific follow-up questions.

In this format, you’re not competing with others - multiple people from the same group can receive offers. Your goal is to add value through collaboration, whether by organizing the team’s approach, building on others' ideas, or helping synthesize insights.

Key skills observed include active listening, clear articulation, team facilitation, and respectful engagement. Being overly dominant or passive can hurt your evaluation, so aim for balanced, high-impact contributions.

What behavioral questions are commonly asked at PwC and Strategy&?

Behavioral questions at PwC and Strategy& focus on your past experiences, values, and motivations. Interviewers want to know how you work with others, overcome challenges, and align with the firm’s culture.

Here are common behavioral questions you should prepare for:

• Why do you want to work at PwC or Strategy&?: Show genuine interest in the firm’s work, values, and people. Avoid generic answers.
• Why consulting?: Highlight your interest in problem-solving, learning, and impact. Be specific to your background and goals.
• Walk me through your resume: Share your story clearly, connecting past experiences to your consulting ambitions.
• Tell me about a time you led a team: Use the STAR method to explain how you guided others, overcame obstacles, and delivered results.
• Describe a time you handled conflict: Show maturity, empathy, and problem resolution skills.
• What is your proudest achievement?: Choose a story that reflects your values, work ethic, or creativity.
• Tell me about a failure: Focus on what you learned and how you improved, not just what went wrong.
• Give an example of when you persuaded someone: Highlight communication, stakeholder management, or strategic thinking.
• What questions do you have for us?: Ask thoughtful, genuine questions that reflect curiosity and engagement.

To stand out, prepare structured answers using the STAR (Situation, Task, Action, Result) format. Keep your tone conversational and your examples relevant to consulting skill sets.

How does Strategy& differ from other top consulting firms like McKinsey or BCG?

Strategy& stands out from other top consulting firms by combining strategic advisory work with PwC’s implementation capabilities. While it offers projects similar to McKinsey or BCG, its integration within PwC gives it a unique position bridging strategy and execution.

Here’s how Strategy& compares across key dimensions:

• Project types: Strategy& focuses on high-impact strategic work, often linked directly to PwC’s broader service lines. This allows for continuity from strategy to implementation, which is less common at pure-play strategy firms.
• Client mix and industry focus: While MBB firms serve a wide range of global clients, Strategy& often focuses on industry-deep engagements, especially in sectors like energy, telecom, industrials, and public sector.
• Firm structure: Unlike standalone firms, Strategy& operates as the strategy consulting arm of PwC. That means shared resources, access to PwC’s global client base, and collaborative cross-functional teams.
• Culture and team dynamics: Strategy& typically offers smaller teams, early responsibility, and a culture known for being pragmatic and grounded. It also places strong emphasis on fit and firm commitment during interviews.
• Career trajectory: The promotion path at Strategy& is similar to other top firms, but some candidates appreciate the exposure to both strategic and operational work earlier in their careers.

If you’re looking for a role that blends strategic thinking with practical execution - and want access to the scale of a Big 4 firm - Strategy& may offer a better fit than traditional strategy consultancies.

What are the best resources to prepare for the PwC (Strategy&) interview?

The best resources for PwC (Strategy&) interview prep include case books, mock interview platforms, and structured guides that reflect the firm’s specific formats. Use a mix of practice materials and feedback-based tools to build the right skills.

Here’s a well-rounded preparation toolkit:

• MBA consulting casebooks: Many top business schools publish free casebooks with 20 to 50+ cases. These are excellent for practicing profitability, M&A, and market entry cases relevant to Strategy&.
• Online case prep platforms: Use platforms that offer realistic candidate-led cases, drills, and peer-led or expert-led mock interviews. Prioritize ones with feedback on structure and communication.
• Case interview frameworks: Study foundational frameworks (e.g., profitability, market sizing, customer segmentation) and learn how to tailor them. Avoid memorizing - focus on structured, adaptable thinking.
• Written and group case practice: Simulate written case interviews by creating slide decks under time pressure. Practice group cases with peers, focusing on facilitation, synthesis, and value-added discussion.
• Behavioral prep tools: Use the STAR method to prepare concise, structured answers to behavioral questions. Record yourself to refine tone and delivery.
• Firm-specific insights: Read official PwC and Strategy& recruiting blogs and interview guidelines. These often contain valuable updates about formats, values, and recent changes.

A solid mix of case practice and behavioral prep will give you the flexibility and confidence needed to succeed in both Strategy& and broader PwC consulting interviews.

Preparing for the PwC (Strategy&) case interview means more than just practicing frameworks - it’s about mastering how to think, communicate, and solve problems like a consultant. By understanding the interview formats, practicing real case types, refining your behavioral stories, and tailoring your preparation to Strategy&’s expectations, you’ll be well-positioned to succeed.

Whether you’re applying to Strategy& or another PwC consulting division, focus on showing structure, clarity, and genuine interest in the firm. With the right mindset and preparation, you can stand out and turn your interview into an offer.

Frequently Asked Questions

Q: Does Strategy& pay better than PwC?
A: Strategy& typically offers higher base salaries and bonuses than PwC’s non-strategy divisions, reflecting the competitive consulting market. However, total compensation can vary by role, location, and experience.

Q: What is the STAR method?
A: The STAR method is a framework for answering behavioral interview questions by outlining the Situation, Task, Action, and Result. It helps you give structured, concise, and impactful responses in PwC or Strategy& interviews.

Q: How to dress for a PwC interview?
A: For a PwC interview, wear professional business attire, such as a tailored suit, whether for the case interview, behavioral questions round, or group case interview. First impressions matter.

Q: Why work at Strategy&?
A: Many choose to work at Strategy& for its high-impact consulting projects, global client exposure, and strong career progression. The firm combines PwC’s resources with top-tier strategy consulting expertise.

Q: How many applicants get a first round interview?
A: The percentage of applicants who get a first round interview at PwC or Strategy& is small, as the consulting interview process is highly selective. Networking and strong applications improve your odds.