Ipsos Firm Profile: Careers, Internships, Salaries, and Services

Ipsos firm profile highlights one of the world’s leading market research and consulting companies, known for expertise in consumer insights, data analytics, and strategy consulting. With nearly fifty years of experience and operations in over 100 countries, Ipsos serves industries ranging from healthcare and finance to retail and government. This article explores Ipsos’ services, history, leadership, careers, internships, salaries, culture, and client base to provide a complete picture of the firm.

Key Insights:

• Ipsos offers market research, consumer insights, and strategy consulting across 100+ offices worldwide.
• Careers include analyst-to-senior consultant roles, internships, and professional training, fostering growth in data analytics and public opinion research.
• The firm promotes a collaborative consulting firm culture, emphasizing diversity, mentorship, and international project experience.
• Competitive salaries include performance-based bonuses and benefits across multiple regions.
• Ipsos serves healthcare, financial services, retail, and government sectors, delivering actionable insights that drive strategic decisions.

What is Ipsos and what does the firm do?

Ipsos is a global market research and consulting firm providing consumer insights, data analytics, and public opinion research to clients worldwide. The firm combines innovative methodologies with advanced technology to help organizations make informed decisions.

Key services include:

• Market research and consumer insights to track shifting customer behavior
• Healthcare market research supporting pharmaceutical and life sciences companies
• Public opinion research for governments, NGOs, and policy organizations
• Brand strategy consulting to enhance positioning and loyalty
• Financial services consulting offering data-driven decision support

With headquarters in Paris, Ipsos integrates AI-enabled analytics, online panels, and behavioral data, ensuring results are both accurate and actionable.

Who founded Ipsos and how has it grown over time?

Founded in 1975 by Didier Truchot in France, Ipsos expanded from a small market research company into a global consulting firm with over 18,000 employees in 100 countries. Growth milestones include:

• European expansion in the 1990s (Spain, Hungary, UK, Italy)
• Entry into the Americas by 1998
• Listing on the Paris Stock Exchange in 1999
• Leadership transition to Ben Page as CEO in 2021, maintaining focus on innovation and data analytics

Ipsos’ evolution reflects its expansion into public opinion research and consulting across multiple industries.

Where is Ipsos headquartered and how global is its presence?

Ipsos is headquartered in Paris, France, with over 100 offices globally. It employs 18,639 professionals (2024) across 90+ countries, blending local expertise with international perspectives.

Highlights of its global presence:

• Regional hubs in Europe, North America, Latin America, Asia-Pacific, and Africa
• Strong presence in both emerging and developed markets
• Consistent, data-driven methodologies for multinational clients

Who is the CEO of Ipsos and what is their leadership approach?

Ben Page has been CEO since 2021, emphasizing innovation, client-centric research, and a collaborative consulting firm culture. Key elements of his leadership:

• Focus on technology and data analytics consulting
• Promotion of diversity and inclusion programs
• Collaboration between regional leaders to localize strategy
• Investment in digital tools and AI for advanced analytics

What kind of careers does Ipsos offer to consulting candidates?

Ipsos careers provide growth from analyst to senior consultant roles, with opportunities in market research, data analytics, and consulting. Career highlights:

• Analyst/associate roles in survey design, data collection, and analytics
• Consultant/manager roles advising on healthcare, finance, retail, and more
• Specialized areas: brand strategy, public opinion, and financial services consulting
• International mobility and cross-border collaboration
• Training and mentorship programs to support advancement

This integrated approach combines career development with culture, mentorship, and global exposure.

Does Ipsos offer internships for students and graduates?

Ipsos internships provide hands-on experience in market research, analytics, and consulting services, often serving as a gateway to full-time roles. Interns gain:

• Exposure to consumer insights and public opinion research
• Training in survey design, data visualization, and advanced analytics
• Mentorship and collaboration across practice areas and offices
• Opportunities for international projects and cross-market learning

Graduates often transition from internships to analyst or associate positions.

What is the culture at Ipsos like for employees?

Ipsos promotes a collaborative, research-driven consulting firm culture, supporting diversity, professional growth, and work-life balance. Core aspects include:

• Diversity and inclusion programs across offices
• International collaboration combining local expertise with global perspectives
• Mentorship and structured professional development
• Creativity paired with analytical rigor
• Flexibility and employee well-being

This culture equips employees for leadership and exit opportunities in consulting, market research, and corporate strategy.

How does the Ipsos interview process work?

The Ipsos interview process involves behavioral interviews, case studies, and technical assessments to evaluate problem-solving, communication, and analytical skills. Stages include:

• HR screening and motivation assessment
• Behavioral interviews aligned with consulting firm culture
• Case studies testing problem-solving, data interpretation, and client communication
• Technical assessments for analytics or survey design
• Final interviews with senior consultants or managers

Candidates should prepare in data analytics consulting, consumer insights, and public opinion research.

How much does Ipsos pay consultants and analysts?

Ipsos salaries vary by role and region:

• Analysts: $60,000 to $75,000 with benefits (healthcare, retirement)
• Consultants: $80,000 to $95,000 depending on experience and location
• Senior managers/directors: Often exceed $120,000
• Interns: Competitive monthly stipends
• Bonuses: Performance-based, plus international project exposure

Compensation is competitive within market research and consulting, reflecting career growth opportunities.

Is Ipsos a good firm to work for?

Ipsos is considered a strong employer due to its consulting firm culture, global opportunities, and professional growth. Reasons include:

• Exposure to diverse industries: healthcare, finance, retail, government
• Collaborative culture supported by diversity and inclusion programs
• Clear career progression from analyst to leadership
• Competitive salaries and international mobility
• Valuable exit opportunities in consulting and corporate strategy

While workloads can be demanding, employees benefit from intellectual challenge and skill development.

Who are the main clients of Ipsos?

Ipsos serves multinational corporations, governments, NGOs, and financial institutions, providing insights to guide strategy. Key sectors:

• Healthcare and life sciences: market research for pharma/biotech
• Financial services: banking and insurance analytics
• Retail and consumer goods: consumer behavior insights
• Government/public sector: policy evaluation and public opinion research
• Technology/telecom: user adoption and digital transformation insights

Conclusion

Ipsos firm profile presents a global consulting firm combining market research, consumer insights, and strategy consulting. From its Paris headquarters to 100+ offices worldwide, Ipsos offers consulting candidates internships, full-time roles, and international projects, with competitive salaries, collaborative culture, and diverse career paths.

Frequently Asked Questions 

Q: Who is behind Ipsos?
A: Who is behind Ipsos? The Ipsos firm was founded in 1975 by Didier Truchot in France and has since grown into a global consulting firm specializing in market research and consumer insights. Today, Ipsos is publicly traded and led by an international leadership team.

Q: What is the Ipsos controversy?
A: The Ipsos controversy refers to criticism the firm has faced over survey accuracy and public opinion research methods. While Ipsos remains a leader in market research consulting, controversies highlight challenges in polling reliability across diverse audiences.

Q: Where is Ipsos headquartered?
A: Where is Ipsos headquartered? Ipsos is based in Paris, France, with offices in over 90 countries. Its global consulting firm profile emphasizes data analytics consulting, brand strategy, and public opinion research worldwide.

Q: How much money can you make from Ipsos?
A: How much money can you make from Ipsos? Through its survey platform Ipsos iSay, participants typically earn modest rewards or gift cards. For professionals, Ipsos salary levels vary by role, with consulting careers offering competitive pay for analysts and consultants.

Q: Is Ipsos iSay real or fake?
A: Is Ipsos iSay real or fake? Ipsos iSay is a legitimate survey platform operated by Ipsos, one of the world’s largest firms in consumer insights and healthcare market research. While it pays modestly, it is recognized as a real and trusted program.