Seri’s Choice

Case Prompt

• Your client is Seri the CEO of Seri’s choice, a leading beauty product company based in the US whose recent strategic priorities include focusing on skincare and expanding their presence in emerging markets.
• The CEO is under pressure from her board to turn around the recent trend in decreasing revenues. She has hired you to ensure that she can deliver on the promise she made to her board of increasing annual revenues by 50% by 2020.
  

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General response summary

• The candidate should pull out the following additional information:
  • FY17 Revenue: $23B – from this they should identify the target FY20 revenue as $34.5B.
  • They make a wide-range of products spanning skincare, makeup, haircare, beauty tools and accessories.
  • The majority of their sales are in the US and Europe, but they do have a small presence in Africa and Asia.
• The candidate’s framework could be structured a few different ways, but given the short timeline they ideally should set it up as organic and inorganic growth opportunities.
  • Optional: This could be a good opportunity to experience a free-flowing, conversational “partner level” framework where nothing is written down.
  • Note: The info on strategies is for later in the case. If the candidate starts probing, simply tell them it’s good that they noted the strategy, let’s come back to it.
• Guide them towards analyzing what is currently in the pipeline to determine if they can meet the goal through organic growth. Give them Exhibit 1.