NeuraCure

Case Prompt

• Your client is a leading pharmaceutical company. The client has a portfolio of drugs for major disease areas, including neurological disorder, cardiovascular, and cancers to name a few.
• The client has experienced a decline in revenue over the last 3 years, and is fearful of further declines, especially given that its most commercially successful drug, which treats IBD, will be going off of patent in July of next year.
• What are the areas they should look into to change the course of this trend?

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General response summary

The candidate should come up with a MECE framework that covers the following areas: product mix, industry trends, competitors

• The candidate should identify that this is a revenue problem, given the prompt.
• A good candidate will identify the patent expiration impact on revenues quickly.
• A good candidate may also discuss sales by region (since it is a global company) in addition to product mix.
• Additional information should be provided upon request:
  • Exhibit 1 Revenues by disease area (Product Mix)