Maplecroft

Case Prompt

Your client, Maplecroft, is a domestic premium cookware brand that sells exclusively in its stores across Canada. Maplecroft is a premium brand with a high focus on customer service in its stores. It has recently experienced a downturn in sales, even though its product lines have received positive press and are on trend. You have been brought on to help reverse the downward slide.

Additional info:

• Maplecroft operates 120 stores and the downturn has been experienced across all markets.
• No new competitors have entered the market that are taking significant share.
• Maplecroft owns its own manufacturing facilities in Asia and has had no issues with quality or deliveries.
• Maplecroft has not significantly changed its inventory strategy (i.e. its price point, target demographic, and inventory mix have stayed the same).
• Stores are staffed by management (salaried) and hourly staff. Maplecroft pays a competitive hourly wage but no commission.