Consulting Articles > Consulting Fundamentals > Strategy vs Implementation Consulting: What MBAs Actually Do

Many MBA candidates enter consulting expecting to spend most of their time on high level strategy work, but the reality often looks different once projects begin. Strategy vs implementation consulting is not just a conceptual distinction. It shapes day to day responsibilities, staffing decisions, and long term career development for MBA consulting roles. Understanding where MBAs are actually staffed across strategy vs implementation work helps set realistic expectations beyond recruiting narratives and job titles. 

TL;DR – What You Need to Know

Strategy vs implementation consulting explains how MBA consultants divide time between defining business direction and executing decisions, often in ways that differ from recruiting expectations.

  • MBA consulting roles are staffed based on client demand, project mix, and skill fit rather than promised exposure to strategy work.
  • Strategy work emphasizes problem framing, analysis, and executive recommendations during shorter project phases.
  • Implementation work focuses on execution, stakeholder coordination, and value realization across longer transformation programs.
  • Career outcomes depend more on skills developed and ownership demonstrated than whether early projects are labeled strategy or implementation.

Strategy vs implementation consulting in real client work

Strategy vs implementation consulting describes two phases of client work that differ in objective, duration, and consultant responsibility. Strategy consulting focuses on defining direction and key decisions, while implementation consulting focuses on executing those decisions inside the client organization over time.

The difference becomes clear once a project moves from analysis to action. Strategy work concentrates on deciding what should be done, while implementation work concentrates on ensuring it actually happens.

In strategy consulting, MBA consultants typically focus on:

  • Structuring ambiguous business problems into decision frameworks
  • Analyzing data to evaluate options and trade-offs
  • Synthesizing insights into recommendations for senior leaders
  • Supporting decisions rather than managing execution

In implementation consulting, MBA consultants typically focus on:

  • Translating strategy into initiatives, timelines, and ownership
  • Supporting operating model changes and process redesign
  • Coordinating across functions and resolving execution issues
  • Tracking outcomes tied to value realization

Most consulting engagements span both phases of the consulting project lifecycle. Consulting project work for MBAs often begins with strategy and extends into implementation as clients expect continuity beyond recommendations.

How MBA consultants are staffed across strategy and implementation work

MBA consulting roles are staffed based on project needs, skill fit, and availability rather than academic background or recruiting narratives. In practice, staffing across strategy vs implementation work reflects client demand and firm delivery priorities more than individual preferences.

Staffing decisions are made continuously as projects start and end. While recruiting highlights strategy exposure, firms allocate consultants where risk and delivery needs are highest.

Key drivers of staffing outcomes include:

  • Active project pipeline and client urgency
  • Skills demonstrated on previous engagements
  • Industry or functional experience
  • Team balance and execution risk

Because implementation projects are longer and more resource intensive, many MBAs spend significant time on execution-oriented work early in their tenure. Over time, consistent performance can influence future staffing, but early assignments reflect firm economics rather than promised tracks.

What strategy work looks like for MBA consultants day to day

Strategy work for MBA consultants involves defining the right questions and synthesizing insights into clear recommendations rather than managing execution. Day to day work emphasizes analysis, judgment, and communication under uncertainty.

Most strategy work happens behind the scenes before senior client interactions. Your time is spent refining logic rather than coordinating people.

Typical strategy responsibilities include:

  • Structuring problems into hypotheses and workstreams
  • Analyzing market, financial, or operational data
  • Developing scenarios and evaluating strategic options
  • Preparing executive-level narratives and decision materials

Strategy assignments accelerate judgment development and exposure to senior decision making. However, they often end once recommendations are delivered, limiting exposure to how decisions play out operationally.

What implementation work looks like for MBA consultants day to day

Implementation work for MBA consultants focuses on executing approved decisions and managing complexity inside the client organization. Day to day responsibilities emphasize coordination, problem solving, and sustained ownership.

Implementation consultants operate closer to the client’s operating rhythm. You are embedded with teams responsible for delivery.

Common implementation responsibilities include:

  • Breaking strategy into actionable initiatives
  • Supporting operating model and process changes
  • Managing workstreams and resolving execution bottlenecks
  • Tracking metrics tied to value realization

This work builds leadership, influence, and resilience. While it may feel less abstract than strategy work, implementation experience strengthens your ability to drive outcomes across functions.

Why MBA recruiting narratives differ from project reality

MBA recruiting narratives emphasize strategy because it is easier to explain and aligns with candidate expectations, not because it represents the majority of consulting work. In reality, client demand drives staffing, and most firms generate value through execution.

Recruiting focuses on aspiration, while delivery focuses on results. Strategy roles are simpler to describe during interviews and information sessions.

Several structural factors explain the gap:

  • Clients pay for outcomes rather than recommendations alone
  • Implementation projects generate longer term revenue
  • Transformation programs require sustained staffing
  • Firms need consultants accountable through execution

This disconnect reflects business reality rather than misleading intent. Understanding it early helps you interpret role descriptions more accurately.

Career impact of strategy vs implementation consulting for MBAs

The career impact of strategy vs implementation consulting for MBAs depends on skills developed rather than project labels. Both paths support strong promotion outcomes when consultants demonstrate ownership and impact.

Strategy work develops:

  • Problem framing and synthesis
  • Executive communication
  • Judgment under ambiguity

Implementation work develops:

  • Stakeholder management
  • Execution leadership
  • Operational problem solving

Consultants with exposure to both become more versatile. Over time, staffing becomes more flexible for high performers, and neither path limits long term advancement when skills compound.

How MBAs should interpret strategy vs implementation roles before joining

MBAs should interpret strategy vs implementation roles as a spectrum rather than a fixed choice. Most consulting careers include both types of work, especially early on.

Before joining, focus on signals that predict development:

  • How responsibility increases over time
  • Whether learning occurs across project types
  • How performance is evaluated and promoted

If you enter consulting with realistic expectations, implementation experience becomes an advantage rather than a compromise. It often accelerates real leadership development and long term career optionality.

Frequently Asked Questions

Q: What work do MBA consultants actually do?
A: MBA consultants actually do decision-focused work that combines structured analysis, judgment, and execution support across the consulting project lifecycle. The role centers on helping clients move from business questions to actionable decisions and measurable outcomes.

Q: Are MBA consultants staffed on strategy or implementation projects?
A: MBA consultants are staffed on strategy or implementation projects based on the consulting staffing model, client priorities, and skill alignment rather than a fixed role track. Many consultants rotate across both recommendation and execution phases over time.

Q: What is the difference between strategy and implementation work?
A: The difference between strategy and implementation work is that strategy vs implementation work focuses on defining priorities and decisions, while implementation work focuses on executing those decisions within client operations. Both phases are essential to delivering sustainable business results.

Q: Is an MBA in strategy worth it?
A: An MBA in strategy is worth it when it develops strong problem solving, judgment, and leadership skills that apply across post-MBA consulting work. Career value depends on skill development and impact rather than the strategy label alone.

Q: How does strategy vs implementation consulting affect MBA careers?
A: Strategy vs implementation consulting affects MBA careers by shaping early skill development, where strategy builds synthesis and executive communication while implementation strengthens stakeholder management and execution leadership. Long term consulting career trajectory depends on performance and ownership rather than project labels.

Start with our FREE Consulting Starter Pack

  • FREE* MBB Online Tests

    MBB Online Tests

    • McKinsey Ecosystem
    • McKinsey Red Rock Study
    • BCG Casey Chatbot
    • Bain SOVA
    • Bain TestGorilla
  • FREE* MBB Content

    MBB Content

    • Case Bank
    • Resume Templates
    • Cover Letter Templates
    • Networking Scripts
    • Guides
  • FREE* MBB Case Interview Prep

    MBB Case Interview Prep

    • Interviewer & Interviewee Led
    • Case Frameworks
    • Case Math Drills
    • Chart Drills
    • ... and More
  • FREE* Industry Primers

    Industry Primers

    • Build Acumen to Solve Cases!
    • 250+ Industry Primers
    • 70+ Video Industry Tours
    • 9 Structured Sections
    • B2B, B2C, Service, Products