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CaseBasix

How Do You Network for Consulting When You Know Nobody? Your First Connection Is Not the One That Matters

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You open LinkedIn.

McKinsey Associate.

BCG Consultant.

Bain Manager.

You know none of them.

Your university network looks thin. Your parents do not know consultants. Your closest friends are applying too.

So networking feels like a game other students started years earlier.

That assumption is more damaging than the empty contact list.

Because consulting networking is rarely about beginning with the right person.

It is about what happens after the first conversation.

You do not need a network... yet

A network is the result.

Not the starting requirement.

Your first task is much smaller: find one person with a credible reason to respond.

  • someone from your university
  • someone who studied the same major
  • someone who joined consulting recently
  • someone from the office you are considering
  • someone who moved from a similar internship or industry

Notice what is missing.

A Partner.

Start with relevance, not seniority.

A second-year consultant may remember undergraduate recruiting far more vividly than someone who graduated 15 years ago.

For a full undergraduate networking process, read How to Network for Consulting as an Undergraduate.

The message is not supposed to close the deal

Students often write outreach as if the first message must earn a referral.

It becomes long.

Polished.

Over-explained.

“Dear Ms. Smith, I am extremely interested in exploring opportunities...”

The recipient has not even agreed to talk yet.

Your first message has one job:

Earn the next interaction.

A simple structure works better:

  1. Who are you?
  2. Why this person?
  3. What small ask are you making?

For example:

“Hi Priya, I’m a second-year economics student at UBC exploring consulting. I noticed you also studied economics before joining BCG Toronto. I’d love to hear how you approached recruiting as a student. Would you have 15 minutes for a quick call next week?”

No autobiography.

No referral request.

No fake intimacy.

One conversation should create something other than another name

You get the call.

Now what?

Many students collect information they could have found online:

“What does a consultant do?”

“What is the culture like?”

“How should I prepare?”

Perfectly acceptable questions.

But the conversation becomes stronger when it reflects the person's actual experience.

Ask about a transition, decision, surprise, or trade-off.

“What felt most different between recruiting and the actual job?”

“What did you underestimate when you were applying?”

“What would you have done earlier during university?”

Now the answer has texture.

And you have something worth remembering.

The network starts compounding later than you expect

After a good conversation, something subtle can happen.

The person suggests someone else.

You reconnect at an event.

You update them after applying.

They recognize your name months later.

That is when one cold message stops being cold.

Familiarity is built in layers.

You are not trying to convince 50 strangers to care deeply about your career.

You are trying to create a few credible relationships that can survive beyond one message.

If your school has few consulting alumni, Networking Without Alumni Connections: What Consulting Candidates Can Do shows how to widen the search without turning outreach into spam.

And then the irony appears

Students with no network often believe they must message more people.

Sometimes they need the opposite.

Five thoughtful conversations can be more useful than 75 copy-paste requests.

Your disadvantage is not that nobody knows you today.

It is only a disadvantage if nobody has a reason to remember you tomorrow.

Start with one.

Then make the conversation worth continuing.