Market Sizing Drills

Your client is the Head of Strategy at a branch-technology vendor that sells teller systems to banks. The vendor needs to size the total number of US bank branc…

Your client is the strategy lead at a rival coffee chain benchmarking the competition. To set its own store targets, the chain needs an estimate of Starbucks' U…

Your client is the VP of Strategy at ThermoFlow, a water-heater manufacturer. ThermoFlow wants to size annual US water-heater demand across replacement and new…

VetStock

Created by XinEx-McKinsey Consultant

Your client is the Head of Sales at VetStock, a veterinary-supply distributor. VetStock wants to size the total US veterinary-clinic market across companion-ani…

Vivid

Created by MarcoEx-BCG Consultant

Your client is the VP of Sales at Vivid, a television brand. Vivid wants to size annual US TV sales across replacement and new-household demand. The VP has enga…

PawShield

Created by VerityEx-McKinsey Consultant

Your client is the founder of PawShield, a pet-insurance startup. PawShield wants to size the total US base of pet-insurance policies across dogs and cats. The…

RapidMed

Created by AlexaEx-McKinsey Consultant

Your client is the VP of Sales at RapidMed, a medical-device company selling point-of-care diagnostics. RapidMed wants to size the US urgent-care market across…

OpenGate

Created by JackieEx-Bain Consultant

Your client is the CEO of OpenGate, a garage-door-opener maker. OpenGate wants to size annual US opener sales across replacement and new construction. The CEO h…

PartFlow

Created by AlessandroEx-McKinsey Consultant

Your client is the VP of Business Development at PartFlow, an auto-parts distributor. PartFlow wants to size the total US auto-repair market across chain and in…

DealerEdge

Created by MayankEx-BCG Consultant

Your client is the VP of Strategy at DealerEdge, an automotive retail-software company. DealerEdge wants to size the total US dealership market across franchise…

RoomOS

Created by DanielaEx-BCG Consultant

Your client is the Head of Sales at RoomOS, a hotel-management software company. RoomOS wants to size the total US hotel market across chain-affiliated and inde…

Nestor

Created by DEx-McKinsey Consultant

Your client is the Head of Product at Nestor, a smart-home company. Nestor wants to size annual US smart-thermostat installations across retrofits and new const…

Your client is the CFO of DryCo, a laundry-appliance maker. DryCo needs to size annual US clothes-dryer sales before launching a heat-pump model. The CFO has en…

Your client is the CFO of AquaJet, a kitchen-appliance maker adding a dishwasher line. AquaJet needs to size annual US dishwasher sales before committing factor…

Your client is the COO of ShineExpress, an express car-wash chain. ShineExpress wants to size the total annual US car-wash market across automatic and self-serv…

Your client is the CEO of Cardly, a personalized greeting-card startup that mails physical cards on demand. Cardly wants to size the total annual US greeting-ca…

Your client is the VP of Strategy at TransitPay, a fare-payment technology company. TransitPay wants to size annual US public-transit ridership across bus and r…

Your client is the Head of Strategy at MedFill, a mail-order pharmacy. MedFill wants to size the total annual US prescription volume across acute and chronic me…

Your client is the CEO of VetFlow, a veterinary practice-management software company. VetFlow wants to size annual US veterinary visit volume across dogs and ca…

Your client is the VP of Revenue at StayHub, a hotel-booking platform. StayHub wants to size total US hotel room-night demand across business and leisure travel…

Your client is the CMO of Vinea, a direct-to-consumer wine club. Vinea wants to size total US wine consumption across at-home and on-premise occasions to set it…

Your client is the Head of Strategy at GlideShare, a rideshare startup challenging the incumbents in mid-sized cities. GlideShare needs to size total US ridesha…

Your client is the VP of Strategy at ShelfIQ, a grocery-technology company. ShelfIQ wants to size the total US food-retail market across supermarkets and small…

Your client is the Head of Partnerships at RepCount, a fitness app that integrates with gym equipment. RepCount wants to size the total US fitness-facility mark…

Your client is the VP of Sales at DentEquip, a dental-equipment supplier. DentEquip wants to size the number of US dental practice locations across solo and gro…

Your client is the Head of Strategy at OrderUp, which sells point-of-sale systems to restaurants. OrderUp wants to size the total US restaurant market across qu…

Your client is the Head of Wholesale at RoastWorks, a coffee roaster that supplies beans to cafes. RoastWorks wants to size the total US coffee-shop market acro…

Your client is the VP of Sales at RxPro, a company selling pharmacy-management software. RxPro wants to size the total US pharmacy market across chains and inde…

Your client is the Head of Product at NetNest, a Wi-Fi router maker. NetNest wants to size annual US residential router/modem sales across replacement, new hous…

Your client is the COO of ShieldPest, a pest-control company. ShieldPest wants to size annual US pest-control service visits across recurring contracts and one-…

Your client is the CEO of GreenBlade, a lawn-care franchise. GreenBlade wants to size the total US base of paid lawn-care customers across residential and comme…

Your client is the CFO of Nimbus, a bed-in-a-box mattress company. Nimbus wants to size the annual US mattress market across replacement and new-household deman…

Your client is the CEO of Settle, a direct-to-consumer sofa brand. Settle wants to size the annual US sofa market across replacement and new-household demand. T…

Your client is the CEO of Looma, an online rug retailer. Looma wants to size annual US residential rug sales across replacement and new-household demand. The CE…

Your client is the VP of Strategy at ThermaCore, an HVAC manufacturer. ThermaCore wants to size how many residential HVAC systems are replaced or installed in t…

Your client is the CFO of WashCo, a laundry-appliance maker planning a US product line. WashCo needs to size annual US washing-machine sales before committing c…

Your client is the Head of Strategy at Dashly, an online food-delivery startup. Dashly wants to size total US delivery-order volume across lunch and dinner occa…

Your client is the CEO of AlignWell, a chiropractic-clinic franchise. AlignWell wants to size annual US chiropractic visits across insured and cash-pay patients…

Your client is the founder of InkCare, a tattoo-aftercare skincare brand. InkCare wants to size how many tattoos are inked in the US each year across new pieces…

Your client is the VP of Strategy at BlueWave Cruises. BlueWave wants to size the total US cruise market across first-time and repeat passengers before ordering…

Your client is the CFO of FitDesk, which sells management software to gyms and studios. FitDesk wants to size annual US gym-membership transactions across new j…

Your client is the CEO of PageTurn, a book-subscription service. PageTurn wants to size total US book purchases across print and digital to estimate its address…

Your client is the Head of Strategy at StarScreen, a cinema chain weighing investment in premium-format auditoriums. StarScreen needs to size total US movie-tic…

Your client is the CRO of Encore, a live-events ticketing platform. Encore wants to size the total US concert-ticket market across major venues and small clubs…

Your client is the strategy lead at ConnectaMobile, a mobile virtual network operator. ConnectaMobile needs to size the total US base of active mobile lines acr…

Your client is the COO of Crustco, a supplier of par-baked pizza crusts to both restaurants and grocery brands. Crustco wants to size total US pizza consumption…

Your client is the CEO of BeanBox, a coffee-subscription company shipping roasted beans to homes. BeanBox is sizing total US coffee consumption across at-home a…

Your client is the CFO of SkyBridge, a mid-sized US regional airline exploring an expansion into new hub-and-spoke routes. Before committing to a capital invest…

Your client is the founder of Knottly, a wedding-planning marketplace connecting couples with vendors. To pitch investors, Knottly needs to size how many weddin…

Your client is the CEO of FrameWorks, an online eyewear retailer that ships prescription glasses direct to consumers. FrameWorks wants to size the annual US mar…

Your client is the Head of Supply Planning at ImmuneCo, a vaccine distributor that supplies pharmacies and pediatric clinics. ImmuneCo must commit a national fl…

Your client is the CEO of ClassReach, an ed-tech company selling a college-readiness platform to high schools. ClassReach needs to size the number of US public…

Your client is the VP of Sales at MedSignal, a medical-device company. MedSignal needs to size the number of US acute-care hospitals to plan its commercial cove…

Your client is the sales director at RescueGear, a maker of firefighting equipment. RescueGear wants to size the number of US fire stations to plan its field sa…

Your client is the CEO of Lendle, an e-book lending platform that licenses content to libraries. Lendle wants to size the number of US public-library branches t…

Your client is the strategy lead at LockerDrop, a parcel-locker startup exploring placements at postal sites. LockerDrop needs to size the US Postal Service ret…

Your client is the COO of CashLink, an ATM-servicing and cash-replenishment company. CashLink is bidding on a national contract and must size the total US ATM i…

Your client is the Head of Strategy at PartPro, a national auto-parts retailer. PartPro wants to size the US vehicle parc (cars and light trucks on the road) to…

Your client is the brand director at Crispr Kitchen, a small-appliance maker riding the air-fryer boom. The director needs to size annual US air-fryer sales bef…

Your client is the CEO of SafeNest, a DIY home-security startup. SafeNest needs to size how many US households pay for a monitored security service to estimate…

Your client is the CFO of CoolAir, an HVAC manufacturer. CoolAir is sizing the US installed base of air-conditioned homes to plan its replacement-parts business…

Your client is the CEO of Brewly, a coffee-maker brand expanding from pod machines into drip. Brewly needs to size annual US coffee-maker sales before launching…

Your client is the product lead at HomeVoice, a smart-home brand launching a new voice assistant. HomeVoice needs to size the installed base of smart speakers i…

Your client is the Head of Subscriptions at a national news publisher, The Ledger. The team is setting a digital-growth target and needs to size total US paid n…

Your client is the CEO of VoltMow, an electric lawn-mower startup. Before scaling production, VoltMow needs to size annual US residential lawn-mower sales. The…

Your client is the Head of Strategy at MeshLink, a maker of whole-home Wi-Fi systems. MeshLink wants to size the number of active US residential broadband subsc…

Your client is the CFO of a home-appliance manufacturer, Maytide, planning a new washing-machine plant. The CFO needs to size annual US washing-machine sales be…

Your client is the strategy lead at ConnectAds, a connected-TV advertising firm. ConnectAds needs to know how many US households carry a Netflix subscription to…

Your client is the CMO of PawHaus, a premium dog-food brand expanding from e-commerce into grocery. PawHaus needs to size the total US dog population to set dis…

Your client is the CEO of Tumble, a robot-vacuum startup that just launched a self-emptying model. To raise its next round, Tumble must size the total US reside…

Your client is the CFO of KitchenCore, an appliance manufacturer adding a compact microwave line. Before committing factory capacity, the CFO needs to size annu…

Your client is the CEO of StagePass, a ticketing startup challenging the incumbents on fees. To raise its Series B, StagePass needs to size the annual volume of…

Your client is the Head of Strategy at NovaPay, a fintech preparing to launch a new rewards credit card. NovaPay must size how many consumer credit cards are al…

Your client is the CEO of TutorBright, a tutoring company scaling a hybrid online-and-in-person model. TutorBright wants to size the annual volume of paid K-12…

Your client is the CEO of LearnLoop, an online-course platform expanding from professional certificates into consumer classes. LearnLoop needs to size annual pa…

Your client is the CEO of Tickr, a watch brand bridging analog style and smart features. Tickr wants to understand how many Americans actually wear a watch on a…

Your client is the CMO of SonicWave, a headphone brand launching a premium noise-canceling model. SonicWave wants to size annual US headphone sales before setti…

Your client is the COO of LubeStop, a quick-lube chain considering a national franchising push. Before selling franchises, LubeStop needs to size how many oil c…

Your client is the VP of Operations at OptiCare, a fast-growing chain of optometry clinics inside shopping malls. OptiCare wants the total number of US eye exam…

Your client is the CEO of EdBridge, an ed-tech company selling a classroom-software suite to school districts. EdBridge needs to size the US public K-12 student…

Your client is the Head of US Market Access at Mendora, a pharmaceutical company preparing to launch a new antidepressant. The team must forecast the size of th…

Your client is the CSO of ClaraVision, an eyewear company that sells affordable prescription glasses online. ClaraVision wants to size the population of US adul…

Your client is the VP of Merchandising at IndigoCo, a denim brand planning a sustainable-jeans line. Before committing fabric orders, IndigoCo needs to know the…

Your client is the CFO of ClearSpring, a bottled-water company introducing an aluminum-can alternative to plastic. The CFO must size the single-serve bottled-wa…

Your client is the CEO of SharpFade, a barbershop franchise that has grown to 120 shops in Canada. SharpFade is eyeing US expansion and wants to understand how…

Your client is the Chief Growth Officer of DentaOne, a dental-support organization that manages back-office operations for independent dentists. DentaOne is mod…

Your client is the CEO of BrightSmile, an oral-care brand that has disrupted the toothbrush aisle with subscription brush-head refills. BrightSmile is raising a…

Your client is the CFO of FizzCo, a beverage company launching a new zero-sugar soda. Before committing to a national bottling contract, the CFO needs a sense o…

Your client is the CEO of SolHaus, a European sunglasses label known for recycled-frame designs. SolHaus is considering a US wholesale push and wants to underst…

Your client is the Head of Growth at Streamly, a startup building a single app that bundles multiple streaming services into one bill. To pitch investors, Strea…

Your client is the VP of Strategy at Strideline, a performance-sneaker brand that sells out drops in minutes online but has no physical retail. Strideline is de…

Your client is the CEO of PulseFit, a boutique gym operator that has grown to 60 studios across Australia. PulseFit's board wants to enter the United States and…

Your client is the COO of Forno, an Italian frozen-pizza maker whose wood-fired-style pies are a supermarket staple across Europe. Forno is weighing a US launch…

Your client is the Head of Commercial at Veravax, a vaccine manufacturer that has just won FDA approval for a next-generation flu shot. The company must commit…

Your client is the CFO of NordFrost, a German home-appliance manufacturer whose energy-efficient refrigerators are top sellers across Europe. With a new factory…

Your client is the VP of Sales at Vanté, a smart-TV maker known for ultra-thin OLED panels at mid-tier prices. Vanté is deciding how aggressively to enter the U…

Your client is the VP of Business Development at DriveThruTech, which sells digital menu boards to fast-food chains. To prioritize accounts, DriveThruTech wants…

Your client is the Chief Strategy Officer of Lumio, a smartphone maker from Taiwan known for packing flagship-grade cameras into a $329 handset. After capturing…

Your client is the VP of Expansion at FuelPoint, a company that sells pay-at-the-pump card readers and back-office software to fuel retailers. FuelPoint has sig…

Your client is the CEO of BrewRush, a fast-growing UK coffee chain known for its £2.50 flat whites and 90-second service guarantee. With 320 locations across th…