HardProduct Launch
Sell the game
Case Prompt
Your client is a large game manufacturing company that will be launching a new MMORPG game. Their game, Blue Devil Slayer (BDS), is a more addictive than current MMORPG games, and will launch in the next 18–24 months. What should they consider in planning the launch to maximize revenue over the first 3 years?
Additional info, If asked:
- Multinational company with many different games.
- Your team is hired to consider the US context only.
- The company already has a well-established manufacturing and supply chain.
- They sell other MMORPG games, including one that is potentially a direct competitor to BDS.
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