Connecting your world

Case Prompt

Your client, Sodaina Telecom, is a telecommunications company. The company has high brand recognition only in Indonesia and has grown primarily through a series of acquisitions over the last thirty years. Less than a month ago, the CEO announced another acquisition of a large satellite broadcasting company, Hoshi Broadcasting. The target company, Hoshi, is stable but slow growing.
In order to make this merger valuable, the CEO has asked your team to identify:
- Synergies from the merger
- Ideas for differentiated product offerings
- Opportunities for new growth

The candidate should ask immediately what products are currently offered by both companies.

Information to Provide:

Prior to the merger:

Hoshi offers television and broadband (through a third party).
SodainaTelecom offers mobility, broadband, and television.
Geographic Focus:
We are focused on East Asia and Southeast Asia.
SodainaTelecom has limited distribution in Southeast Asia, while Hoshi has new distribution in Southeast Asia.

Framework Guidance

A good candidate’s framework will:

Separate into the three areas outlined in the prompt (Synergies, Differentiated Product, and Growth).
Show understanding of the industry through thoughtful answers.
Avoid focusing on profitability.

For Synergies:

Acceptable areas include (with difficulty ratings):

A strong candidate will note that synergies can be both cost reduction and revenue building, and provide examples for each.

For Differentiated Product:

This is an opportunity for candidates to demonstrate brainstorming under pressure.
A strong candidate will offer at least three ideas.
If they struggle, guide with examples such as:
“Content anywhere” enhancement
An app that streams recorded content to a phone
There is no wrong answer for this section.

For Growth Strategy:

A good candidate should include initial suggestions such as: