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I sometimes get exhibits where one metric is improving while another is getting worse. Both seem relevant, and I end up describing the chart from left to right. How do I decide which trend to lead with?
Some exhibits have a clean upward or downward pattern, but others are noisy and do not support one obvious story. How should I talk through a chart like that without forcing a conclusion that the data does not really support?
Mayank G.CoachDo not force a dramatic trend when the chart does not support one. A valid insight can be that the data is mixed, stable, or inconclusive.
I sometimes see a chart where one trend supports the client's hypothesis but another trend points to a different issue. How do I decide which insight to lead with instead of listing both and sounding noncommittal?
Mayank G.CoachLead with the story that is most relevant to the client objective and best supported by the exhibit. You can mention the second pattern as a qualifier or secondary insight.
Sometimes an exhibit has estimates, wide ranges or data that looks incomplete. Should I flag that uncertainty before giving the insight, or does that make me sound hesitant?
Mayank G.CoachCall out uncertainty when it is material to the conclusion. You do not need to add a disclaimer to every chart, but you should avoid presenting a fragile estimate as if it were exact.