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@lemon_quartz_mode713 hours agoUnited States
When should I segment a market by age, income, or customer type?
- Market Sizing
When doing a market sizing case, how do I know whether I should segment by age, income, customer type, or not segment at all? I sometimes add segments just because I think the structure needs them.
Similar Questions
How should I handle seasonality in a market sizing case?
- Market Sizing
I understand basic market sizing, but seasonality throws me off. If demand is much higher in some months than others, how should I incorporate that without making the calculation unnecessarily complicated?
5 hours agoUnited States
How should I handle a market sizing case when I know a real-world number?
- Market Sizing
Sometimes I happen to know an actual market statistic from school or work. Should I use that number, or is it better to build an estimate from assumptions so the interviewer can see my reasoning?
Oct 16, 2026United States
Top answer
Mayank G.Coach
Mayank G.CoachYou can use a real-world number if you are confident it is accurate and relevant, but do not let outside knowledge replace the reasoning the interviewer wants to see.
How should I size a market where a few business customers drive most demand?
- Market Sizing
I am practicing a B2B market where a handful of large customers buy much more than everyone else. A simple average per customer feels misleading. How should I segment it?
Oct 16, 2026United States
Top answerMayank G.Coach
Mayank G.CoachSegment customers by a driver that meaningfully changes demand rather than relying on one average.