Choose based on the kind of learning and career capital you want to build over the next few years.

Generalist roles usually provide broader exposure to industries and problem types, while specialist roles let you use existing expertise sooner and build deeper credibility in a defined area.

Consider how much you value breadth, whether you enjoy repeatedly working in your domain, and what exits you may want later. Also compare promotion paths and staffing models at the specific firms.

Neither path is automatically better. The stronger choice is the one that fits your current strengths while moving you toward the capabilities and opportunities you want next. For a related reference, see generalist and specialist consulting roles.

I think the key is making the logic easy to follow. Even a rough estimate sounds stronger when the assumptions are explicit.