Mayank G.Coach19 hours agoEx-BCG | 100% improvement guarantee or you don't pay! | Top 1% Coach!
Treat the objectives as connected, not as two unrelated cases. Start by clarifying how much growth the client wants and what margin constraint must be protected.
Then structure around drivers that can affect both. Pricing, volume, mix, customer segments, and cost implications can influence revenue and margin simultaneously.
Evaluate each growth lever against both objectives instead of optimizing revenue first and checking margin only at the end. If useful, this guide on case structure vs. case framework gives more detail.