Build one integrated structure when the same business drivers affect multiple objectives.

Using every objective as a separate branch can create repetition. It is often cleaner to analyze the core levers and use the objectives as decision criteria.

You might assess market potential, economics, capabilities, and risk, then judge each option against growth, margin, and risk goals.

Use objectives as criteria unless they genuinely require separate analyses. If useful, this guide on case structure vs. case framework gives more detail.

Objectives as criteria instead of separate buckets makes sense.