Once you have two strong offers, the decision should become more personal and less prestige-driven. The difference between the logos is usually smaller than the difference in office, people, staffing model, and the work you are likely to do.
Use a simple comparison across people, office fit, practice strength, staffing, geography, and the exits you genuinely care about. The guide to choosing between consulting offers can help you make those tradeoffs explicit.
Give culture evidence more weight when it comes from repeated interactions rather than one charismatic interviewer. Likewise, treat practice strength as valuable only if you actually want that work.
Pick the environment where you think you will learn, perform, and stay motivated. Once you start, your day-to-day team matters far more than the ranking you used to make the decision.