A pilot can be the strongest recommendation when the expected upside is attractive but a material uncertainty is still unresolved.

The recommendation should still be decisive: explain what you would test, how large the pilot should be, and what result would justify scaling or stopping.

For example, recommend a limited launch in two representative markets if customer adoption is the key unknown, while keeping the broader rollout conditional on a clear threshold.

Frame the pilot as a decision step, not as avoiding a decision. case interview guide.

I like this because "pilot" can be specific. It only sounds weak when there is no test or success criterion behind it.

This feels like the kind of detail that only matters once the basic answer is solid.