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I can usually produce categories quickly, but the actual ideas inside them often sound generic like marketing, pricing, or partnerships. How can I make brainstorming more specific to the client without taking too long?
I can usually generate ideas quickly, but sometimes I realize halfway through that two categories are basically saying the same thing. Is it better to stop and reorganize, or keep going so I do not break the flow?
Mayank G.CoachIf the overlap is small, keep going and avoid derailing the brainstorm. If two categories are clearly duplicative, merge them briefly and continue.
I can keep generating ideas for a long time, but I am not sure when the interviewer expects me to stop and prioritize. Is there a good rule for how many ideas to give in a brainstorming question?
Mayank G.CoachThere is no magic number. The goal is to show breadth without turning the brainstorm into an unfiltered list. A smaller set of distinct, useful ideas is stronger than many repetitive ones.
Sometimes the interviewer asks for ideas and then says to prioritize them, but gives no data or explicit criterion. How should I rank ideas without making up numbers?
Mayank G.CoachChoose a transparent qualitative criterion and state it before ranking.