Yes, you can reuse a strong story across different interviews when it genuinely fits the question.

Different interviewers usually evaluate you independently, and a strong example does not become weaker simply because another interviewer heard it earlier.

However, do not force one story into every competency. If you keep stretching the same example to answer unrelated questions, the story will become less convincing.

Have enough depth to adapt the emphasis while staying truthful. You may highlight leadership with one interviewer and stakeholder conflict with another, but the underlying facts should remain consistent. For more detail, see the McKinsey PEI guide.

I reused my best leadership story with two firms and changed the emphasis based on the question.