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I am applying to several firms and my basic story for why consulting is the same. Is it okay to reuse the opening paragraph and tailor the firm-specific section, or does each cover letter need a completely different introduction?
I am reapplying to a firm that rejected me before interviews last year. Should I mention the previous application in my cover letter and explain what has changed, or is that unnecessary?
Mayank G.CoachYou do not need to mention a previous rejection simply to prove that you remember it. The cover letter should earn its space by explaining your fit and motivation for the current application.
I had a useful conversation with a consultant at one of my target firms and they gave me a better sense of the office. Is it worth mentioning that conversation in my cover letter, or does that usually sound forced?
Mayank G.CoachYou can mention the conversation if it genuinely changed or sharpened why you are interested in that firm or office. The reference should add substance, not just name-drop.
I have a several-month gap between roles for personal reasons. It is visible on my resume, but I do not want to over-explain it. Should I address the gap in the cover letter?
Mayank G.CoachUsually, you do not need to use valuable cover-letter space to explain a short career gap unless the context is important to your candidacy.